How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance

Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company, are now complementing site retargeting with upper funnel tactics such as search retargeting on FBX.