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Social Commerce and Graph Search: Opportunity to Reinvent Group Buying
What does Facebook’s new “Graph Search” mean for social commerce, the integration of e-commerce with social media?
Looking beyond the obvious – Facebook search ads linking to e-commerce sites (search results from looking for a friend of a friend who’s an interior designer in Miami would include search ads for One Kings Lane and local decorators…), there is an opportunity for Facebook – or more likely one of Facebook Developer partners – to disrupt and reinvent the $5bn+ Group Buying market.